i gigi welcomes you to our AW14 Nygardsanna web shop.
Now its 20th year, Nygardsanna has designed a truly signature collection to celebrate her two decades in the business.
Inspiration for the collection was a culmination of elements, firstly a black & white calendar that was given to Anna played a big part showing images of shaker style folk in simple attire – button and collar details pay homage to this as does the masculine suiting range. Anna also took inspiration from the stunning Kinfolk Table book which is a favourite of hers, you can see how the simplicity relates to her collections and almost imagine yourself in a Nygardsanna outfit sitting at one of their beautifully styles table shoots!
Earthy tones and natural fibres are always the common thread that runs through this wearable Swedish brand which means the lines blur between each years designs giving the wearer a wardrobe of clothes that all work together.
As always, linen features in each range regardless of season and during the colder months can be layered with wool jersey basics to give warmth. Heritage Harris Tweed is constructed into functional, hard wearing coats and jackets which can be softened with Liberty print cotton separates.
A range in a new cotton crepe fabric can be teamed up with chunky knitwear and Chaplin style suiting is given a feminine touch when worn with fine cotton/ramie tops and shirts.
A THREAD RUNNING THROUGH THE YEARS.
You have to think further. That’s why I prefer linen to cotton. And ramie, which is a weed but makes fantastic fabric.
There are no longer any factories in Sweden that can sew and stitch the way I want it to be done. But I have searched abroad and found the craftsmanship alive in Estonia, Latvia and a few other countries nearby. You’ll find their names on the labels inside my garments.
But probably what’s most important are Nyagrdsanna’s colours and cuts. I never change direction abruptly. Spring is always spring, regardless of the year. The clothes can be worn together, new & old.
The thread is now twenty years long.
(Anna Bengtsson 2014)
As ever the stunning new catalogue is available in-store or simply flick through on our website.
We hope you enjoy Nygardsanna as much as we do xx